Happy August folks! “The Tea Tapes: Volume 2” just dropped! Plus, we’re sharing insights into the life of an online business, and there’s cake on the island - matcha cake!

Behind the Bootstraps 🥾

We’re trying our damndest to launch this product, get it out of Kyoto, and into your hands by the end of the month.

There are a few sticky issues however, namely, FDA, USDA, and customs compliance.

I’ve outlined some of the challenges here.

I’m going to start sharing more details ‘Behind the Launch’ on Instagram too, like how much money we make (or how much we lose 😮), digital marketing experiments, and the general struggles and triumphs of bootstrapping an online business.

Okinawa, Japan 🏝️

Check out Mano Yoga Studio if you’re in Okinawa this weekend for “My First Experience,” a pop-up with meditation, massage, jewelry, clothes, and cake!

Oh! The cake’s made with Tea Tapes matcha! 😮

That’s right, it’s some ridiculously delicious raw cake made with our mellow, light matcha.

I’ll make a reel about it on IG with an update. 😉

Something to Groove To 🎶

If you’re feeling this, hit me back!

FAREWELL, FOR NOW

📸 Mano Yoga Studio